WE Create Environments to help people communicate
Formed in 1990, SFL are a leading audio visual production supplier both in the UK and internationally.
We provide technical production services, products, and creative solutions
Our business ethos places huge value on relationships, with a strong focus on delivering long-term added value to all of our customers. With our proven history you can have complete confidence in the level of continued support going into the future.
Our most valuable asset is our people, and the relationships they foster with you as our customer. We believe it is our responsibility to form productive relationships and to develop the people we meet along the way.
Technology is necessary but not sufficient
Our team really is our greatest asset. The strength of the team is each individual member. The strength of each member is the team.
Built on a Sound Foundation
We have to dream. How else will we make a future that does not yet exist
Founded in 1990 by Graham Preston and Mark Payne with a passion to provide excellent audio to events and a vision to gather a team of like minded individuals to make a difference.
Tom Jeffery joined in 2001 in a Business Development role and is now our Managing Director.
2003 saw Craig Lawrence become a member of the team with the acquisition of 6th Sense Solutions. He is now our video and projects director steering the development of our technical strategy.
Nathan Lambert joined us in 2005 with a wealth of experience in event management and is now our Creative & Operations Director.
2006 saw the re-branding of Sound Foundation to SFL, reflecting the business diversity and wide range of solutions we offered to our clients.
In 2008 the company ownership structure was adjusted, recognising the value of the next generation therefore ensuring that the company has encoded into its DNA sustainability and security for the next generation.
We have been honoured to fulfil 1000’s of events for our clients, in addition to this we have been recognised by the industry by being awarded prestigious dealerships and built relationships with venues such as Royal Albert hall who we proudly represent as their preferred AV supplier.
2015 saw the acquisition of B&H Sound Services and SFL welcoming a further 8 people to the team.
Over the past 25 years SFL has grown in a sustainable way from 2 people in a small garage to a team of over 50 and our present multi-site operation with over 21,000sq ft office & warehouse facilities.
In 2016 we welcomed Congo Blue into the family with the addition of a further 4 people to the team and a purpose-built 5000 sq ft design & carpentry facility.
Congo Blue are market leaders in the design, construction and management of feature stages expanding our facilities considerably.
As a long term user and installer of d&b for over 20 years, in 2016 we were proud to have been appointed to represent d&b audiotechnik as official UK sales partner.
Our desire to be able to support customers nationwide lead to us welcoming Scottish-based FE live to the family. This also grew our capabilities enabling us to support large-scale concerts and international touring with musicians such as Lewis Capaldi.
Based in Cheltenham, Production:av are specialists in high-end video solutions, always on the cutting edge of the latest technology. For over 15 years SFL and pro:av have worked closely together as partners, we were honoured to officially welcome the pro:av team to the family in 2020
We value people and relationship – We work hard to achieve teamwork and collaboration. We believe in educating and caring for others and developing meaningful partnerships.
We value creativity – We strive to ‘do it better’ to achieve excellence in production. We will try different things to find new solutions and aren’t afraid of disruption.We value serving – We believe in empowering and enabling others in ways that serve them best – no job is beneath us. We ask how we can help and facilitate others to achieve their goals.
We value stewardship – What we leave – our legacy – is important. To that end, we make decisions that invest in the future; seeking prudence and making wise financial decisions. We take a considered, ethical approach and make wise use of our own and our customers’ resources.
We value delivery – We listen in order to understand and empathise with our customer’s ‘why’. We know others depend on us, so we show up reliably, deliver quality, and persevere through difficulty because the show must go on.